The development team later used this as the basis for the minifigure spinner action toys. This idea was later developed into the fictional martial art of "Spinjitzu", which was a combination of the words "spin" and "ninjitsu". The sketch depicted several elemental ninja and the word "Spinjago". The initial story concept for the theme originated in a rough sketch created by Tommy Andreasen on a Friday evening in 2009.
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This allowed the designers to gather historic details from the 15th century ninja building, whilst also developing ideas about how to give these historic elements a contemporary appeal. Cerim Manovi, Senior Design Manager for the theme stated, "Ninjas crystallised themselves because we were, like: 'What’s the greatest hero entry point?' We showed them superheroes, everything – but ninjas just grabbed kids right there." ĭuring the development process, the Ninjago team took a trip to the Iga Ninja Museum, located three hours to the north of Tokyo, Japan in order to get inspiration for the theme. This rigorous testing and development resulted in the Ninjago line being delayed by a year. The chosen concept then went through several rounds of testing to refine the final product in order to produce a successful line. The Ninjago product development team in Fort Lee, New Jersey spent several days monitoring groups of eight to ten-year-old boys to gauge their reactions to various concepts and storyboards, including ninjas, underwater adventures and futuristic cities.
The focus on ninja was also the direct result of ethnographic research of children's interests. These themes eventually resulted in the introduction of the Ninjago theme, which included some of the original concepts of the Ninja theme, such as the dragons and fortresses, but also introduced modern day elements. In 2000, Lego Ninja was replaced by Lego Knights. It originated in the Lego Castle theme that had been in existence since 1978. This theme was based on Feudalistic Japan and featured ninjas, fortresses, catapults and horses. The origin of the Ninjago theme lies in the earlier Lego Ninja theme, which was released in 1998. Tommy Andreasen's original 2009 concept drawing depicting the main characters Background On January 14, 2021, the Ninjago theme celebrated its tenth anniversary, making it one of The Lego Group's longest-running and most successful original brands.
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The popularity of the TV series and the toy line resulted in the production of The Lego Ninjago Movie, released in 2017, which was the third film in The Lego Movie franchise. The Lego Group developed the theme into a media franchise aimed primarily at young boys and pre-teenage boys, which has produced books, video games and theme park attractions. However, after a brief hiatus, the line was continued after feedback from fans and has been in production ever since. Ninjago enjoyed phenomenal popularity and success in its first year, and a further two years were commissioned before a planned discontinuation in 2013. The ninja are trained in the fictional martial art of "Spinjitzu" by their ancient and wise teacher, Master Wu, giving them the ability to fight against the forces of evil. The main ninja characters are defined in the story as "Elemental Masters", which means that they each possess elemental powers. The theme focuses on a group of six teenage ninja, led by the legendary Green Ninja, Lloyd Garmadon. Whilst it retains some elements of the previous theme, it is based on a more detailed storyline set within a fantasy world, primarily underpinned by the computer-animated television series Ninjago. It is the first theme to be based on ninja since the discontinuation of the Lego Ninja theme in 2000. Lego Ninjago is a Lego theme that was created in 2011 and a flagship brand of The Lego Group. Lloyd Garmadon, Kai, Cole, Jay, Zane, Nya, Sensei Wu, Lord Garmadon, Misako, P.I.X.A.L Ninja, Dragons, Snakes, Skeletons, Nindroids, Classical element, Martial arts, Spinjitzu
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